Creative Process

How did we come up with the idea for the Keep It Wild video? It all comes down to Ray Mann‘s inventiveness and skill. We spent months developing the Wolf character, scheduling meetings between my work and family responsibilities. I was able to quickly spitball ideas and Ray had the experience to tell me what worked and what didn’t, adding some great references along the way. Scroll through for a look into the creative process and watch the video here.

1. Still from Keep It Wild
2. Character references
3. Highlight from Ray’s notebook
4. Music video references
5. Location scouting with my newborn daughter

Thanks for knocking it out of the park, Ray!